TikTok is introducing a fresh option that permits them to lessen the quantity of AI-made media appearing in their feeds. This step comes as the service revealed that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This development aligns with a surge in AI content, spurred by emerging content generation software.
The Broader AI Trend
Recent reports that nearly 10% of the fastest-growing channels on a popular video site only show AI-generated videos. A considerable share of this content is considered mass-produced AI material, a label for substandard, mass-produced content that is typically illogical or surreal.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to educational videos, and we aim to provide users the power to see more or less of that, according to their own preferences,” commented a company executive.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its service labeled as made with AI. Collectively, more than 100 million pieces of content are added to the platform each day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of artificial media they see by opening the “manage topic” option in the app and choosing the AI content topic. Further subjects that currently be controlled under the tool cover politics, clothing, beauty, and movement.
Content Labeling and Policies
Its guidelines oblige creators to identify convincing AI-generated content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the platform will henceforth add an artificially created watermark to content made using its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This step is aimed to stop users from seeking to evade the tagging system.
Educational Initiatives
The company is furthermore establishing a $2m AI literacy fund for specialists and groups to develop learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in teaching computer science.
Platform Protection
TikTok has defended its content review process, during discussion over plans to make redundant hundreds of content moderators in the United Kingdom. It is expected to reduce hundreds of positions in its trust and safety department in London, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would continue to be important, but artificial intelligence can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. TikTok reported a notable drop in explicit and harmful content seen by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
